Season after season, the Poinsettia remains the undisputed ‘Queen of Christmas’ in the ornamental plant range, and the 2023 season was no exception. By the time summer arrives, growers already have a clear idea of the varieties, sizes and quantities they will be producing for the following Christmas, trying to be cautious and maintain a balance between innovation and tradition. Although new plant proposals can be tempting, the beauty and traditional value of the Poinsettia make it a safe choice.

Euphorbia pulcherrima makes a statement wherever it is placed. Not only is it popular for interior decoration, it is also in demand for gardens and parks, because of its hardiness and beauty. The colour trend is always looking for something new, but red is still the most popular shade, especially for early and late flowering varieties, to suit the precise moment when the customer needs it.

What are the options for a Christmas campaign already underway in November? For this Christmas in 2024, plant decoration trends are full of fresh, modern proposals, many of which focus on nature and nostalgia. Here are a few presentation ideas to differentiate your offer and make it more profitable:

1. Opt for a natural, rustic style. Natural elements such as pots, rope, clay, jute, etc. are always in vogue. Many decorations incorporate these textures while maintaining an aesthetic that is respectful and sustainable for the environment and a home rooted in tradition.
2. Monochrome tones for lovers of serenity and elegance. This approach is always in fashion, and here you’re spoilt for choice in terms of both tones and textures. The result is a harmonious ambience, with neutral tones that go perfectly with any Poinsettia, whatever its colour.
3. Retro decoration. Nostalgic people keep their space. Traditional shades of pink and red are perfect for creating atmospheres with modern touches while retaining the vintage charm that is so popular. Tradition without losing style!
4. Metallics in power. Here, gold, silver or champagne stand out from the rest of the options as classics that offer contrast without losing elegance. These tones always work thanks to the glamour they exude, adding a significant and very attractive sparkle to festive spaces.

I think these ideas sum up the wide variety of options available. They allow you to offer a classic plant like the Poinsettia, while multiplying its decorative presence without overshadowing its beauty. These details can make all the difference and help you capture the customer’s attention in a competitive market.

Let’s make the most of the Christmas period. Our Poinsettias are ready to light up homes, all you have to do is put them up in your point of sale! Let’s talk about it and together we’ll make sure your offer is right for Christmas 2024!