“ It is not just about giving the customers what they ask for today, but anticipating what they do not even realise they will need tomorrow. “

Hello, my name is Raquel Novis and I am the CEO of Rachel, a Mediterranean and tropical ornamental plant trader, based in one of the most privileged lands in Europe for growing flowers and plants: Almeria.

I have been working in the ornamental plant marketing sector for more than 25 years, but it was not until 2017 when, after managing the export department of some of the most important companies in the region, I decided to set out on my own path and found my own company.

Rachel specialises in tailor-made quality productions for wholesalers and garden centre chains, applying all our knowledge of cultivation, market and marketing to achieve a 100% customised product.

Most of our plants are distributed in France, through cultivation plans programmed in advance and with a logistics service operated by specialised transporters that allows us to deliver the plant to any point in the neighbouring country in just 24 hours. In recent years we have refocused our business to also serve the main garden centres in Spain and Portugal.

We work closely with breeders to stay up to date with the latest developments and genetic improvements and we pass all this knowledge on to our growers, most of them local, who develop Rachel’s product to measure and under the strictest quality standards.

Rachel also has an important commitment to the environment, which is why we use sustainable products throughout the chain, thus promoting a greener and healthier future.