May marks the end of the spring season, and with the arrival of June comes a period of transition in garden centres. Sales generally start to slow down gradually as the calendar moves towards long-awaited getaways and holidays. But this can also be seen as an opportunity! Good weather and increased footfall thanks to holidaymakers can become your allies if you offer the right product.
Rachel offers a simple and highly effective strategy: take advantage of our standard trolleys, filled with colourful assortments, with combinations designed to impress everyone. They are practical, visually appealing and very easy to install in-store. Ideal for keeping your point of sale lively and attractive throughout the summer!
Here are four ideas to keep selling in summer:
- Hibiscus mix trolley:
As you already know, and as every year, our specialist producer, listed by ·lou lou®·, has cultivated new series for these months of the year that will make hot days a paradise for your customers. These exotic flowers, with their intense colours, have a purely summery aesthetic. Hibiscus flowers are available in different sizes and many shades of colour, perfect for brightening up any patio or garden. I can assure you that they are the ideal solution for those looking for an immediate visual effect.
2. Cactus and crassula trolley:
Compact, heat-resistant and increasingly fashionable. These plants are a sure hit for both those looking for decoration and those new to the world of plants. In addition to the usual potted plants, we also offer hanging plants, whose effect in open spaces exceeds the expectations of plant lovers, as they bring volume and dynamism to spaces. A varied assortment of sizes and species, an excellent sales opportunity.
3. Aloe vera trolley:
Who doesn’t know the benefits of this wonderful plant? Its properties are a selling point every year at points of sale. In summer, burns from sunburn or barbecues increase. But summer is also the long-awaited time to take care of yourself… So offer a beautiful collection of formats that will certainly not go unnoticed by your customers.
4. Dipladenia trolley:
Another queen of summer thanks to its constant flowering and high resistance to heat. With their bright colours and different sizes, they are a safe choice for both gardens and terraces. An undeniable proposition that will delight many. Want to try it?
Would you like to offer some of our combinations in your garden centre? Or would you like us to offer you others with the varieties most requested by your customers?
Contact us to discover our special offers for the summer or customise the ones that you find most attractive and suitable for your customers. We can help you prepare a campaign tailored to your space, your customers’ style and your sales pace.
Our goal: to help you continue selling without complications, with fresh, attractive and well-presented products.
– Let’s discuss and create your summer together: info@rachelandco.es
– Follow us on Instagram to discover ideas and real combinations: @rachel_love_plants
